Architectural Ceilings. Elevated Homes.

NovaCrown is premium mouldings and ceiling beam systems designed to deliver a custom architectural look - without custom timelines, delays or complexity. 

We’re seeing builders look for ways to add premium value without custom millwork timelines, delays and complexity. NovaCrown fills that gap with architectural ceiling systems that install predictably and carry strong margins.

It’s not trim in the traditional sense — it’s an architectural ceiling upgrade builders can confidently upsell.

NovaCrown sits in a rare position — premium enough for custom homes, scalable enough for upper and mid production builders, without becoming a commodity.

Why You Should Carry NovaCrown

Because NovaCrown isn’t a commodity SKU.

Builders use it to differentiate homes, not to price-shop materials.

It generates higher per-order revenue and repeat business on standardized profiles.

This product is designed to make you more per order, not just move volume.

Builders typically upsell NovaCrown as a finished ceiling feature — which protects your pricing and margin.

When you position NovaCrown correctly, price resistance almost disappears because the comparison isn’t trim — it’s custom millwork.

Most moulding and beam products are just sold by the foot.

NovaCrown is sold as an architectural upgrade.

That difference is what protects margin and keeps it from becoming a race to the bottom.

Rather than committing to inventory immediately, most of our partners start with a small builder rollout.

If it gains traction we scale together.

Selective Distribution & Territorial Alignment

• NovaCrown partners with a limited number of distributors and aligns territories to support long-term investment, ensure brand integrity, pricing discipline, and long-term partner success.
• Distribution relationships are performance-based and structured to support sustainable growth.
• We prioritize strategic alignment over broad availability.

Ceilings are one of the most underutilized surfaces in residential and commercial construction.

Across both premium custom homes and upper-mid residential builds, builders are seeking:

• Differentiation without construction risk
   
• Upgrades buyers immediately understand
   
• Predictable installation timelines
   
• Strong perceived value
   

Current solutions fall into two extremes:

• Custom millwork (slow, expensive, inconsistent)
   
• Commodity trim and beam products (price-driven, low margin)
   

NovaCrown bridges this gap.

Builders use NovaCrown to:

• Create a visual “wow” moment without custom risk
   
• Differentiate homes in competitive markets
   
• Upsell premium features confidently
   
• Maintain schedule predictability
   

Because the product is framed as an architectural ceiling upgrade, builders avoid line-item price comparisons and sell on outcome, not material cost.

NovaCrown aligns distribution territories to encourage long-term partner investment and prevent market oversaturation.

Protection is performance-based and designed to support sustainable growth for both parties. Once a partner is performing in a territory, we protect it. 

Exclusivity is earned through performance. That keeps the relationship fair on both sides. If a territory underperforms we revisit expectations together. Territory alignment is designed to protect momentum, not stall it. 

NovaCrown 

Architectural ceilings, built to scale.